The Adacor Group is a privately owned cloud and hosting provider operating throughout Germany.

The Adacor Group is a owner-managed cloud and hosting provider operating throughout Germany. The company’s services include Public Cloud, Private Cloud, Managed Hosting, Dedicated Hosting, Cloud Consulting, Platform Management and Managed Services.

It is precisely these tools and platforms that are essential today for guiding companies on their path to digital transformation. However, alongside the technical components, it is the implementation of digital visions and the underlying concepts that are the decisive factors for the success of a digitalization strategy. In this interview, we talk to Alexander Lapp about optimal and high-performance operations in medium-sized companies.

DIGITAL FUTUREcongress: Your company has been active in the field of IT infrastructure for many years. What do you see as the biggest challenges currently facing medium-sized companies in terms of IT infrastructure?

Alexander Lapp: Pure IT infrastructure is no longer the sole focus as it once was. Today, the added value of services is created through the optimal combination of different – mostly managed – services. It is important that the design fits the customer’s problem. This also includes the infrastructure; however, it is generally less complex in itself.

This is why providers like Adacor Group no longer just offer IT infrastructure, but are integrated into the entire value chain. In a project, some customers even involve us during the development of their digital IT strategy. With us, you benefit from a broad service portfolio that provides the right managed services and consulting offerings for all levels of automation. This variety of services is important because IT has become a key part of every value chain. Nowadays, all employees of a company must make IT decisions – regardless of whether they have IT expertise or not. Often, companies lack the necessary specialist knowledge, so they increasingly rely on external advice and support when implementing their (IT) projects.

DIGITAL FUTUREcongress: The word digitalization and digital transformation is on everyone’s lips. Is the topic already overused or are we just at the beginning?