Support employees, recruit talent, and retain customers

Around 67% of Germans are dissatisfied with their employer, and even 86% could imagine quitting if the company’s CSR values do not align with their own.

In contrast, around 82% of employees would like more support in sustainability, 60% consider the company’s environmental stance important, and 51% want to take direct action themselves.

But what if you can’t even get employees in the first place because their values don’t align?

What does this mean for the company?

Young people prefer to work for sustainable companies, making it easier to attract qualified talent and, with a sustainable image, also customersstyle="font-size:16.0pt;font-family:Comfortaa; mso-ascii-font-family:Comfortaa;mso-fareast-font-family:+mn-ea;mso-bidi-font-family: +mn-cs;mso-fareast-theme-font:minor-fareast;mso-bidi-theme-font:minor-bidi; font-variant:normal;color:#003D4C;text-transform:none;letter-spacing:0pt; mso-font-kerning:12.0pt;language:de;font-weight:bold;font-style:normal; mso-no-proof:no;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type: none;mso-style-textfill-type:solid;mso-style-textfill-fill-color:#003D4C; mso-style-textfill-fill-alpha:100.0%">to retain in the long term.