In the interview with Tanja Ressel-Nunheim, Managing Director, Möller Horcher Kommunikation GmbH

Digitalization and technological innovations are developing at a rapid pace, presenting B2B companies with the challenge of communicating their complex products and services quickly and clearly. Especially in Europe, where competition is intense and target groups are diverse, the ability to strategically and sales-orientedly position technical content becomes a decisive success factor.

But how can companies optimally design their communication strategy in this challenging environment to effectively place their messages and simultaneously strengthen sales? Which methods and approaches have proven successful in conveying complex B2B topics in a simple yet convincing manner, thereby effectively supporting sales and business success? Tanja Ressel-Nunheim, Managing Director of Möller Horcher and initiator of Kommunikando, the unique B2B-SMarketing training “on the job”, answers these and other questions in our interview.

Tanja Ressel-Nunheim has many years of experience in the B2B environment. Together with her team, she empowers companies in the IT, technology, and industrial sectors to strategically and sales-orientedly position their B2B marketing. In the interview, we discuss how targeted communication can increase media visibility, gain the trust of the target audience, and ultimately boost business success.

Silicon Valley Europe: Ms. Ressel-Nunheim, digitalization is changing the way people communicate and perceive information. What particular challenges do you see in developing a strategic marketing communication?