Interview with Mario Fränk, Vorstand brainymotion AG
The company brainymotion has built an excellent reputation in the ICT sector over the past few years for practical and innovative training and further education. The goal is to help people worldwide succeed through training. This is important because, in particular, SMEs need technicians and users as well as soft and business skills for successful digitalisation. The most important user, technical, change and process management training courses are covered.
brainymotion's offering is aimed at companies, individuals and job seekers. In an interview with Mario Fränk, Board Member of brainymotion AG, we therefore discuss the qualification of employees and the associated goal for companies to achieve real competitive advantages and thus successfully master digitalisation.
DIGITAL FUTUREMag: Mr Fränk, there are many training platforms, e-learning solutions, etc., and it is certainly the great art to ultimately reach the people behind the learning material. How does brainymotion's training offering differ from its competitors?
Mario Fränk: At brainymotion, our goal is to make learning enjoyable and to enable individuality in training levels and selection. All participants should have the necessary know-how at the end of the training to improve in their current professional position. We are Microsoft's main training partner and act proactively nationally and internationally in Microsoft's core partner programmes. Our mission is to impart skills in a wide range of areas to individuals, job seekers and companies. It is precisely this diversity, professionalism and individuality that sets us apart from competitors.
DIGITAL FUTUREMag: Ultimately, digitalisation is always about people at its core. How do you ensure that each individual actually receives the support they really need?
Mario Fränk: We know our customers and take the time during contact to seriously and consciously consider all wishes and concerns of interested parties. Since we precisely ask what the specific ideas and goals of the potential participant are, we create an individually tailored offer. However, everyone is different and has special needs, requirements and their own way of grasping and learning topics. This is exactly why our participants can train 3-fold flexibly: the content they need, at times that suit them, and at the location of their choice.
DIGITAL FUTUREMag: Of course, every company wants to have optimally qualified employees at the end of the training measures. However, the knowledge learned often fades in practice. How does brainymotion ensure that theoretical knowledge is optimally implemented in companies' day-to-day operations?
Mario Fränk: For long-term learning success and confident mastery, brainymotion stands for “SMART TRAINIEREN. SICHER KÖNNEN.” All participants receive a detailed training agenda and can review the documents with practical exercises or explanations at any time after the training. This is made possible through videos and our concept of the brainyHOUR (one-hour sessions with a trainer) and the Floorwalker (a trainer is available to you after the training to clarify questions or uncertainties).
DIGITAL FUTUREMag: Joy is a good keyword. How do you manage to maintain that joy during training when things get difficult or when a complete restructuring process, including change management, is looming for the company?
Mario Fränk: A key aspect is the joy of training, because only those who enjoy learning will internalize and grasp the content in the long term. It doesn’t matter whether you participate physically or virtually—joy in training is one of our core competencies. Not only our trainers and team members take joy in their respective tasks at brainymotion. Exciting training content and your training experience with us ensure that you also have fun and find it easier to acquire new skills. You can always ask questions and openly discuss topics. We are all human and thrive on communication and exchange.
DIGITAL FUTUREMag: You mentioned innovative training solutions—could you describe a few?
Mario Fränk: Our innovative training solutions are characterized by flexibility and variety. In our brainyYOU, for example, participants can learn at their own pace, in their chosen location, and with only the content they need. In our brainyCLASS, participants train together with others in a modern training environment. brainyCORP provides companies with a customized training concept for employees and teams. Another innovative training solution is brainyVIDEO. In the form of a monthly subscription model, participants gain unlimited access to all training videos. This is not a direct training session but a supplementary offer to reinforce what has been learned. In each of our trainings, a live trainer is always present to assist with questions or uncertainties.
DIGITAL FUTUREMag: The term remote work is increasingly being used in the training sector. What does it mean, and what advantages does this concept offer?
Mario Fränk: Remote participation allows all participants to train regardless of location. Especially due to the coronavirus pandemic, participants can join from home or the office. With brainymotion trainings, you always have a personal trainer live by your side, even during remote participation! The trainer is connected via live video and communicates with participants via video, audio, and chat. This flexible communication is what makes remote participation in our trainings so effective. To ensure your training runs smoothly from the start, we test the functionality of the IT equipment as well as audio and video quality with participants before the training begins.
DIGITAL FUTUREMag: Managers increasingly need business and management training. For those deeply rooted in technical roles, reaching this new level can sometimes be challenging. Could you share a few tips with us?
Mario Fränk: Transitioning into a qualified leadership position is a bigger step and not always successful without targeted further education. The requirements are simply different. Instead of being a specialist who supports the company with deep technical know-how, you become a manager responsible for leading departments or entire operational areas to success. Technical deep dives are replaced by business management, legal, and other leadership topics. You need to be aware of this beforehand.
DIGITAL FUTUREMag: This was a really exciting conversation. Thank you for your time, and I wish you many great contacts and pleasant discussions at the next Digital FUTUREcongress.
Contact:
brainymotion AG
(Frankfurt location)
Ludwig-Erhard-Str. 30-34
65760 Eschborn
Phone: +49 (6196) 972 88 50
E-mail: info@brainymotion.de
Website: https://www.brainymotion.de/