Forum for AI, resilient IT and smart business models
How to turn trends into business opportunities will be showcased by ADN from 7 to 9 October 2025 at the it-sa Expo & Congress in Nuremberg. In Hall 8, Stand 424, the VAD will serve as the central meeting point for exchanges between experts and resellers. Partners on site will learn how to tap into new market opportunities in IT security, sustainably support companies in strengthening their digital resilience, and generate reliable revenues with new business models or strategically increase existing ones.
There is plenty of room for action: According to the Federal Office for Information Security (BSI), around 309,000 new malware variants are discovered every day, and German companies face an average of 1,220 cyberattacks per week. Particularly insidious is the increasing use of generative AI by cybercriminals, for example for deepfake fraud or highly personalized phishing attacks. According to the TÜV Cybersecurity Study 2025, 15% of companies reported being attacked last year. Many of them were even affected multiple times.
“At it-sa, we see ourselves as a forum for exchange between industry experts and our partners. Together, we discuss the latest trends in security and AI and develop practical business models to help partners secure their business future. Our mission is not only to provide partners with tools but also with real strategies that enable resilient, future-proof IT landscapes while opening up new business opportunities for our partners. With our AI competence offerings and a curated solution portfolio, we provide not just the necessary technology but an adaptive defense strategy that evolves continuously – just like the threats themselves,” says Hermann Ramacher, Managing Director of ADN Distribution GmbH.
As cyber threats become more intelligent, security solutions need to think along and actively defend against attacks. As a value-added distributor, ADN will be bringing leading manufacturers such as Microsoft, Bitdefender, ConnectWise, Thales, WatchGuard, Commvault, ExaGrid, GFI Software, Parallels, DataCore and Enginsight to it-sa 2025. The focus is on solutions that automatically detect threats, respond contextually and adapt flexibly to new attack vectors – from XDR and Zero Trust to AI-supported forensics.
Expert lectures & Silent Stage: Live knowledge transfer
At the trade fair, ADN will also be offering a compact lecture program with practical insights into current developments in IT security and artificial intelligence, including multi-vendor strategies and threat hunting.
On a Silent Stage at the ADN booth in Hall 8, Stand 424, impulse lectures will also be held by manufacturer partners such as Bitdefender, Microsoft, Datacore, ExaGrid, ConnectWise, GFI, Thales and Parallels.
Strategic added value for the channel
In an increasingly complex market environment, resellers and system integrators benefit from the cross-vendor expertise and in-depth know-how of a trusted advisor. ADN supports its partners throughout their journey toward holistic security strategies: from selecting suitable security solutions and integrating them into existing infrastructures to training and certification. Ramacher comments: “Our role as a distributor goes beyond simply providing technology. We help our partners expand their expertise strategically, unlock new business potential, and position themselves successfully in the market. With our curated portfolio, hands-on consulting, and a strong team of experts, we lay the foundation for sustainable growth in the security market.”
The it-sa 2025 will therefore provide a platform where ADN, together with its manufacturers, demonstrates how modern security strategies, AI-driven technologies, and a strong network can turn trends into real business opportunities. Partners can now book meetings with ADN’s experts at it-sa using the following link and also enter a draw to win a free ticket: https://page.adn.de/itsa-terminbuchung-2025